why do you need skin
most men take better care of their footwear than of their
skin. we all know that you must clean, protect, and polish leather to
ensure that it retains its appearance and longevity. so our question to
you is, why would you take better care of your shoes than of your
general skin care focuses upon the outer layer of our skin,
which is the epidermis. starting off soft and round, a skin cell
transforms itself into a thin hardened disc as it migrates to the
surface where there it forms the stratum corneum, or the horny
layer. after approximately two weeks, these skin cells are sloughed and
replaced by new ones.
our skin contains sweat and sebaceous
glands. sweat glands produce perspiration, which is carried to the
surface through pores to cool ourselves, and sebaceous glands produce
sebum, a waxy lubricant that is carried to the surface through pores to
moisturize and protect. for people with oily skin, perspiration,
environmental contaminates, sloughing skin cells, and an abundance of
sebum form a cocktail to clog pores and cause blemishes. people with dry
skin produce lower levels of sebum leaving the skin unprotected,
dehydrated, and rough.
the concept of general skin care is
to maintain a proper balance by cleansing, moisturizing, and protecting.
4VOO has formulated the distinct
man line of skin care products for men to do just that.
when to use 4VOO
if you have just begun a skin care regime, you may be
uncertain as to what products to use, and when. to assist you, we have
developed a table that addresses three separate levels of skin care, and
the steps involved for each.
first choose whether you
desire a basic, essential
or enhanced program.
once you have chosen the program, look at the table to identify which
products you require, and the sequence in which the products are to be
used, morning and night. adhering to a disciplined 4VOO men's
skin care and men's cosmetics / makeup regime will ensure that you
obtain maximum visible benefit for your effort.