4VOO press room:   press release  July 23, 2003

It's a Metrosexual Thing: 4VOO launches their Premium Men's Skincare Line in Canada.

INVITATION:

Toronto, July 22, 2003. 4VOO announces the Canadian launch of their premium quality skincare line, distinct man™ at
Ma Zone in an Outrageous Evening of Fun, Sexiness, and Luxury.
Ma Zone, a Toronto-based upscale home and lifestyle boutique, is the first Canadian retailer to offer the 4VOO brand. "We are very excited about Ma Zone", says Marek Hewryk, President of 4VOO. "Their innovative urban sensibility provides the perfect retail environment for our product". "This Launch signals a new and exciting phase for our distinct man product line, which up to now has only been available in New York and from our online store, www.4VOO.com".

4VOO offers a line of premium skincare and enhancement products that make men look absolutely vibrant. They are specifically formulated by a team of independent specialists and blended in small batches to ensure the highest quality and effectiveness. 4VOO products reduce visible signs of aging, assist the skins natural renewal process, remove oily shine, and help correct blemishes and dark circles under the eyes. 4VOO is dedicated to creating the highest quality skincare and enhancement products using pure botanical extracts. "We pride ourselves on providing our customers with lasting visible results", says Hewryk.

The tagline: "distinct man" describes a person who likes to have fun, is not afraid to be sexy, and appreciates luxury. "Break the rules", says Hewryk. "Why can't men be beautiful too”? 
"Our new line of skincare was specifically developed to cater to the Metrosexual male, the new urban man who takes pride in his appearance". "Metrosexual males understand that looking good is vital to their professional and personal success". "The quality is in the bottle", adds Hewryk, "but the attitude is uniquely our customer's".